- Low Power FM Radio bill passes
- Americans for the Arts introduces the National Arts Index
4. ArtsAppeal (David Zoltan)
3. 2am Theatre (various)
2. Your Town Performs (Craige Hoover)
1. Jumper (Diane Ragsdale)
“Looptaggr” is a graffiti tagging invention by Ariel Schlesinger and Aram Bartholl. Learn how to make your own tagging tool here.
Recently a couple of my students have asked questions about creating distance in a picture. Luckily, whether you’re drawing, painting, or printmaking the principles are the same.
To start with, you’ve got to get the structure of your picture working first. By that I mean that the perspective (and the relative scale) of different objects in the picture need to be accurate.
But even with all of that correct, you can still have problems with depth. And although you want your picture to create the illusion of depth, and you want to feel like you could walk into it, instead it feels flat.
You may have even seen a painting where the background is coming forward or the foreground feels like it is going back. If that describes a picture you are working on at the moment, then read on. . .
1. High contrast comes forward, low contrast goes back.
If you are working in black and white, you want black and white near each other in the foreground, less contrast in the middle ground and less again in the background.
Less contrast can mean going greyer and paler in the background, or it can also work going darker into the background. (Choose one or the other but not both.)
2. Bright colours come forward, dull or neutral colours go back.
This rule is relative to other colours in the same picture. You don’t have to have bright colours in the foreground but if they are brighter than those in the middle or background they will come forwards.
If you want to put a bright colour in the background you may need to add a bit (and I mean a tiny bit) of the complimentary colour to push it back a bit. For example, adding a bit of purple to a yellow makes it a slightly duller yellow. (If you get brown you’ve added too much!)
3. Warm colours come forward, cool colours go back.
Again, this is relative to other colours in the picture and requires all other things to be equal. The previous two rules trump this rule.
4. Large marks come forward, smaller marks go back.
This one is pretty obvious. . . if you are painting, use a smaller brush for details in the background than you did in the foreground. If you are drawing, use larger marks in the foreground than you do in the background. If you are carving a linocut, use a larger cutting tool in the foreground.
Of course in art rules are made to be broken, and for any rule you can find an artist who has broken the rule and made it work. But these four rules should get you started. Now go back to your flat painting and give it some depth :)
To learn more about Shana, please visit her website at ShanaJames.com.
It happens with every client whose product is their art. Whether I'm advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist's reason to produce is all too often presented as the audience's reason to care.
This is when I put on my Serious Consultant Face and say, "If you only learn one thing from our work together, it is this: (pause, make eye contact) You must explain why it matters to the audience."
B E N E F I T. This is the word to remember when creating any marketing, from promotional emails to event invitations to fundraising appeals to status updates. Explain to me why this product, this piece, this production, is not just special to you, but why it will be special to me.
When you're marketing, it's not about you. Like it or not, especially in the social media/reality TV age, it's about ME. My status, my tweet, my vote, my opinion. Which translates to: my money, my ticket, my butt in your theater's seat and my name on your company's mailing list.
Your marketing is not a mirror, it's a window. Rather than reflecting on you, any pitching of your product or production must explain to the potential patron why their hard-earned money or precious time should be spent here when there are so many other options out there.
In school, it was enough to expect your friends and family to show up for your shows out of pure love and support for your art. But once you're in the professional performance world, you've got to pitch your audience, not just hang a shingle/put on a show/open an Etsy account and wait for the traffic to roll in.
So roll up your sleeves, artist-preneurs! Let's play a little game of devil's advocate with some common non-reasons and turn them into benefit-laden pitches, shall we?
Give Us Your Vote/Money
It's about you: Vote for us to win this contest / donate to our project at this link!
(Potential Audience, Still Skeptical: Why? What will you do with the money? Why is your cause more worthy than all these others? Am I going to end up on some mailing list?)
It's about them: Thanks to our awesome audience, we're up for Best Company in Town! Can you help us win by taking 15 seconds to vote at Direct Voting Link?
(Motivated Action, Semi-Sold: I'm helpful! And awesome! 15 seconds? That's nothing if it means reinforcing my identity as a helpful and awesome person!)
We're #1! (reference unavailable)
It's about you: Amazing Jewelry is the most amazing jewelry.
(PASS: At that price, it better be amazing. Know what I think is amazing? That jewelry I saw at the mall the other day on sale. At least I've heard of that brand before.)
It's about them: Amazing Jewelry is dedicated to creative design for creative people.
(MASS: Dedication, how admirable! I am pretty creative… I'll click on this link and check out their designs, which I will find creative because a creative person like me recognizes creativity, and will value it accordingly.)
Non-Editorial Process Disclosure, aka, Oz Was Behind a Curtain for a Reason
It's about you: After one year of development, we present: Our Show.
(PASS: Why did it take so long? How long is it supposed to take? Man, if I took a year to do something at my job, I wouldn't have a job. Just sayin'.)
It's about them: Be the first to see Our Show in its limited Our City engagement.
(MASS: Oh yeah, I'm an early adopter. Just check out my iPad! I can't wait to tweet this to all my followers while I check in on Foursquare. I hope I can still get tickets.)
No One Puts Baby in a Corner
It's about you: Unsigned Indie Band is completely original, no-genre music!
(PASS: Eh, this clip sounds like something else I heard once but I don't have the available brain space to connect it to anything I already like. Next.)
It's about them: The progressive orchestration of Arcade Fire meets the ethereal vocals of Florence and the Machine - with a beat you can dance to.
(MASS: Who are these guys, my perfect Pandora station? It's about time someone mashed up two bands I've heard of with an activity I'd like the option to take part in.)
Make sense? So next time you're composing copy intended to persuade, write the love letter to your clientele rather than your art. Infuse it with reasons your target audience will want to become loyal customers and you'll make a connection that inspires action.
The Athenaeum is essentially a virtual museum, in some ways similar to the Art Renewal Center (my post here) or the Web Gallery of Art (my post here), but with its own focus and strengths.
As of this writing, The Athenaeum lists their online collection of art images at 43,339 (with 14 added in the last seven days), making it one one the largest art resources on the web, perhaps second only to the Art Renewal Center.
The Athenaeum is one of my favorite online sources of images from art history; they frequently have good selections of a given artist’s work, reproduced large enough to enjoy and with well balanced color (which can be a problem on some art image repositories).
You can search the archive via Google with the search box on the home page or the “Visual Arts” landing page.
You can also browse alphabetically by artist name, or even name of the work.
In the lists for individual artists, be aware that there are frequently multiple pages of thumbnails, linked from small numbers at the top of the list. You can sort these lists by title, date and medium and toggle the order of each.
Click through the thumbnail or title link to the detail page for the work, and click on the image again for the large reproduction.
You can also browse a museum list; these lists can be sorted by title, artist or date. In the museum listing details click on “Artworks at this museum” at the top to see works in the Athenaeum archive from that museum’s collections.
This can be a fascinating way to browse, in that it produces an interesting mix of artists and styles.
The above images, for example, are all from the collection of The Pennsylvania Academy of the Fine Arts (from top: Edmund Tarbell, Raphaelle Peale, Thomas Eakins [no longer in the collection, alas], Cecilia Beaux, Winslow Homer and Theodore Robinson).
(See also my posts on Edmund Tarbell, Thomas Eakins, Cecilia Beaux and the web site of The Pennsylvania Academy of the Fine Arts.)
"Aram Bartholl is mortaring USB drives into walls, curbs, and buildings around New York. These dead drops, as he terms them, are peer-to-peer file transfer points with true anonymity. Bartholl has a residency with EYEBEAM, a truly fascinating incubator of and studio for new ideas in technology and art.
The project has five initial locations in Manhattan and Brooklyn, with more to come. Bartholl has posted a photo gallery of the installations, too.
The furtiveness of squeezing your laptop or mobile against a wall is rather intimate--these may be dead drops, but they're also data glory holes. And one more thing, too. The concept pricked at my memory, until I remembered the Finn from William Gibson's Neuromancer universe. In Mona Lisa Overdrive, the Finn has lost his corporeal form, but Molly seeks out his advice in a disreputable alley.
A tight beam of very bright light...descended until it found the thing at the base of the wall, dull metal, an upright rounded fixture that Kumiko mistook for another ventilator...
Sally stepped forward, the beam held steady, and Kimiko saw that the armored thing was bolted into the brickwork with massive rivets. 'Finn?'...
'Moll.' A grating quality, as if through a broken speaker. 'What's with the flash?'
Maggot art is made by gently dropping the larvae into blobs of non-toxic, water-based paint. As the maggots crawl across paper using their hook-like mouths, they drag streams of paint behind them creating what Watson calls 'Maggot Monets.' After a little coercion, children become enthralled with the project, says Watson, which has caused throngs of eager youngsters to crowd around her table at past exhibits.
Nothing in the news media yet, but many folks on Twitter and colleague Nassim Taleb are reporting that the father of fractal geometry is dead at age 85. We're not there yet, but someday Mandelbrot's name will be mentioned in the same breath as Einstein's as a genius who fundamentally shifted our perception of how the world works.
Think about that thing you keep coming back to, no matter how hard you try to suppress it.
It could be writing. It could be painting. It could be coming up with funny one-liners. It could be a particular skill or perspective that we picked up during a formative period of our development that really frames how we operate in the world.
I call these things boomerangs. No matter how hard you try to throw them away, they keep coming back. They creep up in your thoughts when you let your guard down or you find yourself doing them when you’re in the flow. You suppress them one year to have a manifestation of it come up three years later.
Some people spend their entire lives running from their boomerang. This is especially true when accepting your boomerang makes you a weirdo.
Try as hard as you might, you will never be able to get away from your boomerang – it’s a part of who you are. Running from yourself is an exercise in futility because wherever you are, there’ll you’ll be.
Once people accept and lean into their boomerang, they start thriving. Great companies are built on boomerangs. Great careers are built when people use their boomerang rather than continually try to get away from it.
Not only do people become happier when they accept their boomerang, their lives become a lot easier. All of the energy they spent trying to throw and run from their boomerang can now be leveraged in their lives. Time, energy, and attention are finite, and, really, how much of your precious resources do you want to spend avoiding the thing that will help you come alive?
Dig deep for these questions:
When it hits you this time, it might have a little additional force. I take full responsibility and I’m not sorry. I want you to flourish, even if I need to nudge you out of your own way.
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In the early 1990’s Steven Covey wrote a book entitled “The Seven Habits of Highly Effective People” which became a huge best seller and still sells well today. It was a book that provided a holistic and a principled approach for problem solving, living and adapting to change by seeing opportunities rather than problems.
I believe that there are also seven habits which artists should follow to become highly effective and successful. And, though I am detailing only seven, I am sure that the readers of this article can contribute other successful “habits” as well.
The seven habits of highly effective and successful artists are:
Foremost, the artist must have a passion for their art and everything that is associated with being an artist. Why? Because there will always be barriers to being an artist. . . but, if you are passionate about what you do, these issues will be perceived as challenges or detours to success, rather than “problems” that halt your progress.
A successful artist will not be distracted from their art and their commitment to achieving their goals. To be successful at most things requires a focus and a “singleness of purpose” and art is no different. Successful artists are focused, and their art is a priority in their lives.
Artists who are successful have a vision and see themselves achieving great things in their chosen profession. Despite any roadblocks, problems or defeats, their vision kept them working towards their goal. Then, after achieving a goal, a successful artist will create new goals and a new vision to work toward.
Most people face adversity and quit. People who get past the adversity do so because they persist towards their goal. Persistence is the difference between a successful artist and an artist who quits.
A successful artist is a professional in all of their dealings with the public, gallery owners, art reps and suppliers. It is as simple as that. If an artist is not professional, then no matter their talent, they won’t be successful for very long.
A successful artist is ready to leverage any and all opportunities that come their way. Whether that opportunity is to fill in quickly for another artist at a gallery, give an interview, write an article for a blog or give a speech to a group, a successful artist sees that as a chance to network, promote their art and build their brand.
Unsuccessful artists see those opportunities very differently—as situations that interrupt what they were doing! But any artist who is engaged and ready to capitalize on those opportunities will get a LOT back in return.
Successful artists see themselves as business people. They understand that other people who they are connected with in the art world are also business people and they conduct themselves in that manner too. Now more than ever in today’s marketplace art is a business. Art is a competitive business and an artist will learn how to successfully operate it as such or they will eventually fail.
As I said previously, there are other habits and traits of successful artists beyond what I have outlined above. But I truly believe that if an artist is talented and applies these 7 habits to their craft, they will be successful.
For more articles from John R. Math, please visit ArtMarketingStrategy.com.